02 December 2008

Tropicana Twister Orange

Don't bother with it.

If you brush past any mass media in Malaysia recently, you would have seen the umpteen ads aggressively pushing Tropicana Twister Orange fruit drink. They proudly compare their "100% juice" to competitors "30% juice + who knows what else?". So today I bought a small bottle to try after lunch and it was sooooo disappointing.

The ingredients list: Water, sugar, orange pulp, orange juice concentrate, citric acid, sodium citrate, xanthan gum, flavour, arabic gum, potassium sorbate, ascorbic acid, vitamin e, cornstarch, vitamin a & beta carotene, permitted food conditioner, flavouring, and preservative.

Mmmm.... "who knows what else" indeed!
The fact that they had to add synthetic vitamins just shows how nutrient deficient the orange juice concentrate has become! You can see how misleading their TV ad is. You should keep an eye out for their press advertisements too.

The gold standard, for me, was that roadside cart in Bangkok oh-so-many years ago. This elderly aunty was selling these unmarked 500ml bottles of orange juice for about 50 baht. Quite expensive going by roadside prices, but it was truly fresh, pure juice. I became a convert to 100% undiluted fruit juices then, and Tropicana Twister isn't one of them.

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